Direct mail marketing by zip code helps you reach a wide demographic of potential customers. It's a great way to boost sales, build brand awareness and reactivate lapsed customers.
Getting in Front of Your Target Audience
Direct marketing campaigns are the best way to get your message to the right audience. They can be more effective than digital marketing because they are physical and require customers to take action. For example, you can include a promotional offer, coupon or a call-to-action that requires them to bring the marketing piece into a store or restaurant to redeem it.
Segmenting Your Audience
To get the most out of your direct mail, it's important to know who you want to target. You can segment your audience by geographic or demographic characteristics like age, income, and education.
Data Enrichment and Validation
When putting together your list, make sure you have accurate contact information so that you're sending the right people to your mailers. This includes your company's name, address, email address and phone number.
Saturation Postage
Saturation postage is the lowest postage rate available to mailers. It is about 9 cents cheaper than highly targeted mailings and can save you money while increasing your ROI.
Every Door Direct Mail (EDDM)
EDDM is an affordable program from the United States Postal Service that allows you to send direct marketing postcards directly to specific zip codes or postal carrier routes without the need for a mailing list. It's the fastest, most efficient and most cost-effective way to mail in bulk.
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